MyREIO — Performance
MYREIO
Last 90 days
Performance
Track the ROI your automations generate — leads, engagement, and value created.
Last updated Jul 20, 10:11 AM
Cost Per Lead
$9.75
avg across 6 sources • 376 leads
Conversion Rate
34.0%
lead → appointment set
Response Time
4.6min
avg speed-to-lead • trending down
ROI
123x
credits spent vs. deals closed value
Lead Funnel
Total → Closed Won
376 Total Leads 81.1% ↓ 305 Contacted 42.0% ↓ 128 Appointment Set 46.1% ↓ 59 Under Contract 78.0% ↓ 46 Closed Won
Under Contract
59
Closed Won
46
Overall Close Rate
12.2%
Source Attribution
Leads by source
FSBO 86 $9.40/lead • 14.0% conv. Pre-Foreclosure 64 $11.20/lead • 19.5% conv. Probate 41 $13.80/lead • 22.0% conv. Expired 97 $7.60/lead • 24.5% conv. Buyer 53 $8.90/lead • 12.5% conv. Target 35 $10.50/lead • 15.0% conv.
FSBOPre-ForeclosureProbateExpiredBuyerTarget
Lead Scoring Accuracy
Score vs. outcome
0%9%17%26%34% 2.1% 1-2 n=38 5.4% 3-4 n=62 9.8% 5-6 n=88 18.6% 7-8 n=104 27.3% 9-10 n=84
Scoring Accuracy
82%
9–10 Conversion
27.3%
6–7 Conversion
14.2%
1.9x
Your 9s and 10s convert 1.9x higher than your 6s and 7s — the scoring model is finding your real buyers.
Speed-to-Lead Trend
Past 8 weeks
0m3m7m10m13mTarget: 5m 11.4mWk 110.1mWk 29.3mWk 38mWk 47.2mWk 56.1mWk 65.3mWk 74.6mWk 8
Response within 5 min of 🔥 alert
71%
8-Week Average
7.8 min
Current Week
4.6 min
Credit Usage
By automation type
4820CREDITS USED
Lead Finding1840 (38%)
Content760 (16%)
Video990 (21%)
Skip Trace640 (13%)
Monitoring340 (7%)
Mail250 (5%)
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